YouTube Redesign Focuses On Search And Conversation
YouTube began pushing out the site's redesign Wednesday after testing the format since January. The cleaner, stripped-down version, which comes after a year of planning, more closely resembles the style and design of pages from parent company Google.
The changes might seem subtle at first, but that's only because the site sports a cleaner look. Metrics from preliminary tests that YouTube ran earlier this year suggest that overall video playbacks with the redesign rose 6%. People stay on the site 7% longer to view and comment longer. The cleaner design also helps pages load faster.
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Facebook is taking social media marketing seriously
Last week I received a surprising email from Facebook entitled 'Your Weekly Facebook Page Update'. It contained an overview of all the Facebook pages I am an admin of, with statistics on the number of new fans, wall posts and visits to the page.
Facebook launched its Insights tool in late 2007 as a means for page admins to gather data on what happened on their pages and get some basic demographical data on the composition of their fan base. However, since then there's been remarkably little movement by Facebook on the analytics front. This latest move is an indication that Facebook is starting to take the professional use of their social media platform more seriously, and can be seen as an outreach to social media marketers.
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